LEONOEL is a sustainable fashion brand based in San Francisco, merging design, technology, and science in reducing the environmental footprint of garments through their entire lifecycle. Leonoel consists of 100% compostable, biodegradable, and reclaimed collection of clothes.
Global Design & Architecture Design Awards 2021
First Award | Category: Fashion, Lifestyle & Accessories
Project Name: LEONOEL
Project Category: Fashion and Accessories
Studio Name: Demirchelie LLC,
Design Team: Elaheh Demirchelie
Area: Design
Year: 2020
Location: San Francisco, USA
Consultants: Dr. Kristen Mitchell, AquaNRG Consulting, Sarah Shen
Photography Credits: LEONOEL, Demirchelie LLC
Text Credits: Elaheh Demirchelie, Demirchelie LLC
It is in the very essence of LEONOEL to maintain our planet’s natural environment and our people’s dignity. Each product is created with respect to the land it originated from and the creators behind it. Master architects Peter Zumthor and Renzo Piano inspire us to be mindful of the “genius loci” (the spirit of the place) in the process of making. By traveling around the planet and observing the negative consequences of our actions as one of the many species who call this planet home, we created LEONOEL; striving to become part of the solution rather than the problem. This is the foundation that LEONOEL was built upon.
Our approach reminisces the many generations who are to come after us. We believe in keeping a gentle touch on this planet and the many spirits it consists of. Rather than riding the waves of passing hypes, we are here to contribute to humanity’s betterment for many years to come.
Our name is a metaphor that holds male, female, and neutral as equal counterparts while withholding our premise of social and environmental sustainability through the entire life cycle of each piece in our collections.
LEONOEL = LEON (A collection of clothes for MEN) + N (A collection of NEUTRAL clothes) + NOEL (A collection of clothes for WOMEN)
THE COMPOSTABLE COLLECTION
Ingredients: 100% natural fibers + vegetable-dyed // undyed + cotton thread for sewing + 100% natural buttons made of coconut shells, white seashells, and natural corozo => At the end of the item’s life cycle, you may close the loop in a biological cycle of recovery by placing it in a household compost.
THE BIODEGRADABLE COLLECTION
Ingredients: 100% natural fibers + OEKO-TEX® // non-toxic dye + cotton thread for sewing + 100% natural buttons made of coconut shells, white seashells and natural corozo => At the end of the item’s life cycle, you may close the loop in a biological cycle of recovery by placing it in a commercial compost.
THE RECLAIMED COLLECTION
Ingredients: 100% recycled fibers made of plastic bottles and marine waste + OEKO-TEX® and bluesign® supplier => At the end of the item’s life cycle, send it back to us and we will recycle it back through a technical cycle of recovery.
