The new Paloma Barcelò flagship store in Madrid finds space on the ground floor of a historic building in the heart of the city. The entrance on Calle de Claudio Coello leads to a sequence of spaces, thematized by different display systems.
Location: Calle de Claudio Coello, 2428001 Madrid Spain
Floor: STONE
Timing: 09/2016 Job assignmen
01/2017    Start of construction work
02/2017                End of construction work
Surface: 150 m2
Photo: Alessandra Bello

© Alessandra Bello

The project aims to preserve and enhance the morphological features of the existing rooms through a minimal use of materials and furnishing. The result is a display space with a sophisticated and essential air, which embraces the contrast between the golden metal of the furnishings, the rough plaster walls and the stone floor.
© Alessandra Bello

© Alessandra Bello

Sinuous metal sheets, 3 mm thick, support the display, making the products stand out from the neutral background, the custom designed furnishing acts as true architectural devices that develop and prioritize the interior spaces.
© Alessandra Bello

The shop consists of a long sequence of spaces at different heights, where the study of materials and lighting aims to recreate a home environment.

MIDE Architetti is a Venice-based architecture firm that deals with a range of projects: urban, architectural and interiors. The focus on simplicity of lines and purity in volumetric outcomes, as well as particular attention to details, fixtures and fittings and material selection characterize their design approach.
What primarily inspires their design and architecture is the functional analysis of the client’s needs and the sensitive reading of the site: the project responds to the predisposition of the site, whose representative traits are reinterpreted and translated into new architectural solutions.
The team’s work stands out for its particular attention to environmental and energetic sustainability, thanks to valuable consultations from qualified specialists. Among the most notable clients are leading companies such as Volvo Trucks Italy, Renault Trucks, Interbau, Philippe Model, Intercoop, Rubner Haus, Stilenatura, John Barritt, Fondazione Cassa di Risparmio di Padova e Rovigo, Benetton, Birrificio Antoniano, Gianni Chiarini Design, Acynetic; as well as the public administrations of the Emilia Romagna region, the municipalities of Mirandola, Viadana, Massa Finalese, San Felice sul Panaro, Mira, Campodoro and Este.
Alongside their professional activities, the firm carries out constant research through participation in national
and international competitions, leading the office to rapidly gain prestigious recognitions and publications.