Inspired by Moe’s original concept of Musicians, Outlaws, and Entertainers, my partner and I designed a traveling pop-up restaurant that reintroduced this identity. For the first half of the quarter, our studio teamed up with SCAD Advertising seniors and completed a SWOT analysis, target market, and full advertising mock-up for Moe’s.
Architects: Alyssa Casey And Adele Ignatuk
Status: Concept
For the next five weeks my partner and I developed the concept of “unwrapped” and designed the pop-up to be completely deconstructed and then reassembled upon delivery. Much like a band or artist on tour, our pop-up traveled to the top ten college cities in America, delivering Tex-Mex cuisine to our target market.
The structure has a similar flow as a traditional fast food restaurant. Moe’s pop-up restaurant has many key features that keep the customer interested. Such as a crackled mirrored “selfie wall” which allows the customers to have a fun waiting experience. There are also two seating areas: the first is located under a trellis, while the second level offers a more unique outdoor option with a stage featuring live music.
Alyssa Casey
B.F.A. Interior Design, Savannah College of Art and Design, Savannah, GA
Alyssa is originally from the southern suburbs of Chicago. Having always been interested in art and design, she eventually went on to study at the Savannah College of Art and Design. She has just recently graduated with a BFA in interior design and will be starting a position as an interior design intern at HOK’s Chicago office this winter.
Adele Ignatuk
Andrew Chary Architect Designer/Drafter
B.F.A. Interior Design, Savannah College of Art and Design, Savannah, GA
Adele grew up in the Adirondacks and attended Northwood School to pursue her ski racing career. After graduating in 2014, she escaped to warmer weather in Savannah, Georgia. Subsequently graduating for SCAD in the Spring of 2018, Adele began her career at Andrew Chary Architect as a designer/drafter.
