Fitness First’s new fitness development in Icon Siam, Bangkok Thailand. This will be a flagship club, which will sit above the Platinum range and provide for a new category which is anticipated to provide a new level of service for the top tier users and incentivize regular members to visit the special location for using the special features.
Architecture, Construction & Design Awards 2018
Second Award | Category: Sports & Recreation (Concept)
Architect: Chapman Taylor
Team Members: Oscar Martinez
Country: Thailand
LOCATION: The site is located by the Chao Phraya river in Charoen Nakorn area of Bangkok. In Thailand newest premium shopping mall, Icon Siam. The Icon Siam Shopping Mall has been called the “Mother of All Malls” and was recently opened in November 2018 with 500,000 m2 of space, two adjacent residential towers, a conventional hall and much more – it is an enormous retail, dining and leisure experience that dominates the riverside in the center of Bangkok. It contains an estimated 500 shops, with 100 restaurants from more than 30 different countries.
INSPIRATION: An abstract interpretation of movement, colors and textures of the Chao Phraya river. The design concept intends to showcase Fitness First brand with an increased level of materiality and modern forms combined with elements that symbolize movement and energy providing the users a dynamic and edgy environment.
We have blended an earthy color palette with vibrant accents that provides the existing brand an uplift with a more high-end positioning for the future.
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