Samsung introduced their much-awaited Galaxy Note20 Series – a powerhouse for creators, and other devices in the region. And to celebrate, they wanted to throw a Galaxy Creators Lounge party for the influencers, content creators, and other special guests.
Rethinking The Future Awards 2021
Second Award | Pop-Ups And Temporary (Built)
Project Name: Galaxy Creators Lounge 2020
Studio Name: Cheil MEA FZ LLC
Design Team: Cheil MEA FZ LLC
Area: Dubai, United Arab Emirates
Location: Al Serkal Avenue, Dubai
They wanted the theme to reflect on the design, features and colours of their latest offerings – bold, attractive, and fun.
To make it buzz-worthy, Samsung wanted special activation zones, which were easy to follow, and where these new devices could be demonstrated and experienced. The event was carried out in a special area – turning a once empty space into a live, party venue.
The main KPI from the event was to be content creation and sharing to increase the social media reach of the new releases. All this also had to accommodate the new norm, following all safety and precautions, while maintaining social distance.