Martin’s, situated in a dilapidated industrial site in Panchkula presented a complex   scenario of a deadpan locale.  A Furniture factory and a display center, two separate physical entities needed to be visually connected so as to give them a common fascia. The intent was to manifest and evince a unified front. As per the local by-laws, only metal fabrications could be employed to achieve the goal. Individual characteristics, different internal planning and the budget constraints rendered any drastic measures out of consideration. A method needed to be devised wherein the desired could be attained without altering the existing design.
Project Name: Martin’s
Location:  Industrial Area, Panchkula,Haryana, INDIA.
Area: 5150 sq.ft
Completion: 2016
Architect: Ar.Badrinath Kaleru & Ar.Prerna Kaleru
Company : Studio Ardete
Website : https://www.studioardete.com/
Photography: Ar.Purnesh Dev Nikhanj
Photographer website : httpss://www.purneshdev.com/
Client:  Mr Sarvkam Gulati
ConsultantsStructural Consultant  – Continental Foundation (Mr.Vikas Bhardwaj).
Materials used: Steel – Tata Steel, FRP Modules – Martins, Expandable Metal Mesh – Asian Streck

An external screen of expanded metal mesh was unanimously decided as the best solution, fabricating an aerated facade. To make the design sensitive to the critical climatic conditions an additional layer of FRP panels was added. The panels along with the mesh helped in reducing the southern heat gain by reflecting the sunrays as well as increasing the time lag of heat consumption.

The FRP panels were created in the industrial workshop of the Furniture factory itself synchronizing the exterior with the core of the factory. Utilizing indigenous materials for production proved to be a cost-effective measure. Additionally, the act of creation provided an emotional connect for the individuals involved, a sense of belongingness and content.

The formulation of Martin’s needed to physically embody the innate sentiments associated while providing a unique identity. Clarity came from an astute sense of color psychology. The dazzling yellow of the panels was deliberately decided upon to personify the dwelling of perception, cheerfulness, mental activity and dynamism. The challenge proposed by the context was to meet with a resolution wherein the whole area would be driven towards an urban plaza. The unconventional design of the façade provides a relief from the monochromatic construct, ennui inherited from a prolonged familiarity. Inevitably Martin’s stood out as an island in a sea of dreary, revamping the background from a deadlock to urban idiosyncrasy.



Badrinath Kaleru
Ar Prerna Kaleru

STUDIO ARDETE PROFILE: Believing that every problem has the capacity to inspire unique and creative solutions that motivate growth, the young duo of Badrinath Kaleru and Prerna Kaleru, founded Studio Ardete in the year 2010. Located in Chandigarh, India, the team at Studio Ardete aims to make each project they undertake, a study in logical and comprehensive designing. Their vision is to design spaces that would evolve into art, enriching the lives of people inhabiting them.
Not hesitating to take on even the most challenging of projects, they use modern construction and building methods to come up with designs that are at par with the most accomplished practices in the world. Ardete incorporates new techniques like parametric modeling and customized design elements, unique to each project they take on, striving to use materials available on site to make the projects sustainable. They work closely with the clients to understand their requirements and engage them in the design process, making them an intrinsic part of it.
Working on projects ranging from architecture to interiors, the architects at Ardete are always motivated to transform what is regular and conventional and flirt with the boundaries of art in architecture. Careful deliberation is employed at each step of process for building the project. In the urban and economic scenario today, that dictates most of the construction and architectural practices, Ardete attempts to erase the divide between practicality and innovation. Each project, regardless of the scale is considered complete in itself and attention is given to each and every detail.
With a passion for creating something distinctive and a taste for experimentation, Studio Ardete has completed various projects in India and abroad. Having designed in parts of Asia and Europe, including Japan, Italy and France, they believe in a wider, more analytical approach. They have also been published in various national and international architecture and design magazines and online portals, besides being the finalists for the WAF, 2015 and Runners-Up for AR Design Awards, Finalist for World Architecture Festival  (WAF 2017),Euro Shop retail design award 2017 and Silver winner for FOAID 2017, NDTV Grohe Awards for best washroom design. Smart Green Awards 2018 for best washrooms design. Shortlist BAVILION for WAF-2018 under Production Energy and Recycling, Eurasian Prize Awards 2018, The Architecture Masterprize 2018.
FIRM DETAILS
Name : Studio Ardete
Architect/Interior designer :Ar Badrinath Kaleru and Ar.Prerna Kaleru
Designation : Directors
Firm Postal Address :Sco-43,first floor,swastik vihar,sector-5,Panchkula,Haryana (INDIA).
Place : Panchkula
Pin no: 134109
State: Haryana
Country : INDIA
Phone: 0172-4020185, 8054006720,8054006730
Email id : studioardete@gmail.com, badrinath.kaleru@gmail.com
Website URL (example.com) : https://www.studioardete.com/