In a world propelled towards technological dominance, there arises a pressing need to pause, to reflect, and to reconnect with what truly matters. HA-BEIT’A emerges as a response—a sanctuary designed to reignite our primal bond with nature and community.
Rethinking The Future Awards 2024
Second Award | Pop-ups and Temporary (Built)
Project Name: HA-BEIT’A
Category: Pop-ups and Temporary (Built)
Studio Name: Yasmina Makram
Design Team: YM Studios
Area: El Korba, Heliopolis, Cairo, Egypt
Year: 2024
Location: Cairo, Egypt
Consultants: GLC Paints, Cairo Design Week 2024
Photography Credits: Sara Gaafar Studios
Other Credits:
Built for GLC Paints for Cairo Design Week 2024
Chairs: In collaboration with Malak Helmy, Manufactured by Meuble El Chark
Contractor: InterMark Egypt
Lighting: Highlights Egypt
Landscape: Flower Bar Egypt
Music: Ramez Naguib
Sound: DigitalCom Egypt
Scent: Areej Aromatherapy Egypt
Envisioning 2124, we acknowledge technology’s peak, its efficiency threatening our humanity. Amidst the bustling streets of Cairo, HA-BEIT’A’s presence disrupts the frenetic pace, compelling us to pause and contemplate amidst the chaos. Its transient nature challenges us to reconsider the meaning of progress and find solace in moments of stillness.
HA-BEIT’A is more than just a dwelling—it is a living, breathing entity, harmoniously blending with its surroundings. Inspired by the timeless wisdom of ancient civilizations and infused with cutting-edge technology, HA-BEIT’A embodies the marriage of tradition and innovation, bridging the gap between past and future.
At its core, HA-BEIT’A embodies a philosophy of balance. Technology serves as a tool, enhancing rather than overshadowing our experiences. Within its walls, the gentle whispers of nature echo, nurturing a profound bond with ourselves and each other.
Yet, HA-BEIT’A is not merely a structure; it is an immersive sensory experience. As one steps through its threshold, they are enveloped in a symphony of sensations carefully curated to stimulate the soul.
Personalized scents waft through the air, reconnecting residents with the earth from which they emerged. A scent carefully chosen to evoke a sense of peace and grounding, inviting residents to breathe deeply and find solace in the present moment.
Music, too, flows through the halls of HA-BEIT’A, every note is a reminder of the beauty that surrounds us, inviting residents to celebrate life in all its richness.
As sunlight streams through the open ceiling, casting dappled patterns of light and shadow upon the walls, inhabitants are reminded of beauty of the natural world. Here, there are no artificial lights to dim the brilliance of the sun or obscure the glow of the moon—only pure, unfiltered light, illuminating the path towards a more vibrant future.
In HA-BEIT’A, every sense is engaged, every moment is an opportunity for connection and discovery. It is a place where technology and humanity converge, where the boundaries between the physical and the digital dissolve, and where the true essence of what it means to be human is rediscovered.
With HA-BEIT’A, we offer a vision of a future where technology harmonizes with humanity, where our homes nurture our souls, and where the beauty of the natural world is celebrated in all its glory. Welcome to HA-BEIT’A—where past and future converge, and where the rhythm of nature guides us home.
