When we first met UPAR, we knew that it will bring us a distinctive experience — a fashion collision with sense of sport, art and technology.
Project Name: UPAR Flagship Store – Lighting Design
Studio Name: GD-Lighting Design
UPAR – UP AND RUNNING
Investor: Shenzhen Paojie Culture & Sports Investment Co., Ltd.
Interior Design: CHU CHIH-KANG Space Design
Lighting Design: GD-Lighting Design (www.gd-lightingdesign.com)
Location: Shenzhen, China
Completion Time: 2018. 10
Photographer: Bruce Zheng
At the entrance, the giant device built by artists from recycled old shoes roars and rolls over the pavement, triggering a “tornado movement” in sports fashion. As a highlight of the space, the art bridge runs through the whole space, providing runners with special fitting rooms and dressing area. The interior designer has reserved an advertisement screen for the bridge. In order to echo the LED screen, the lighting design applied the concept of projection on this basis, making the whole side elevation of the art bridge a more extended carrier and adding more entertainment interactivity to the future events.
Through the control system, it can be processed with colors, images and breathing changes to fully present scene changes, and can be presented with a new visual environment experience for runners who come in every time. Although UPAR is a laboratory, full of limitless possibilities, business needs to return to essence. Commodities are another important role in the retailing space. Windows, models, displayed focus products, interactive devices and so on, all have corresponding lights to express.
The lighting arrangement is not uniform, but jumps with the rhythm of the display layout, just like the rhythm of movement. The whole space adopts a minimalist track lighting system. Different from the conventional retailing stores around it, it adopts a clean and simple white tone, and immediately takes off its fresh and cool appearance in the warm environment of Mixc World.
In addition to the theatrical display arrangement provided by the traditional accent lighting, in order to pay special attention to the needs of filming by the internet celebrities in the future, the space is interspersed with a diffused daylight with the concept of a space shuttle to create a uniform and comfortable basic ambient light and vertical illumination. For the sake of the original concept of “Particularly high, especially original, extremely wild” in interior design, the light is expected to give a special cool, unique and playful spatial characteristic.
Grand Sight Design International Limited (GD-Lighting Design) was founded in 2004 in Hongkong by its Chief Designer Mr. Wang Yenchin. GD-Lighting is a professional lighting design company which work scope covers exterior and interior lighting design and consultancy. The company has been involved in a number of national and local landmark lighting design projects. It is also a company of professional lighting designers of different background from Mainland China, Taiwan and other Asia countries. GD-Lighting has accumulated rich design and practical experiences in high-rise buildings, large commercial mixed-use buildings, five-star hotels, and public and traffic spaces.