United Airlines’ Club Fly at George Bush Intercontinental Airport (IAH) Terminal B—a premium, technology-enabled lounge concept tailored for travelers seeking speed, convenience, and elevated design. The project reimagines the traditional airport lounge by fusing efficiency with refined comfort, offering a curated environment where passengers can recharge quickly in a thoughtfully designed setting.
Rethinking The Future Awards 2026
Second Award | Retail (Built)
Project Name: UnitedSM Club Fly
Category: Retail (Built)
Studio Name: Rottet Studio
Design Team: Chris Evans, Taylor Mock, Hannah Rae, Shaofang Xue, Marysia Kosacka
Area: 2,500sqft
Year: 2025
Location: Houston, TX
Consultants: –
Photography Credits: Eric Laignel
Render Credits: –
Other Credits:
Porject Developer – United Airlines
General Contractor – O’Donnell/Snider Construction”Architect – PGAL
MEP – Jacobs Engineering
The space was planned with precision to maximize its compact footprint while maintaining a strong sense of openness and flow. Distinct functional zones—for refreshments, working, and relaxing—are intuitively connected through clean sightlines and an effortless circulation pattern. Volume is enhanced through subtle ceiling articulation and carefully layered lighting, creating an expansive feel within a condensed floor plan.
Materials were selected to communicate sophistication and durability, balancing tactile warmth with sleek modernity. Natural wood finishes, stone surfaces, soft textiles, and metallic accents work in harmony to reflect the premium nature of the United brand while withstanding the demands of high-traffic airport use. Every surface and finish was chosen for both performance and visual clarity, creating a calm, upscale atmosphere.
A standout element of the design is the light feature wall—a dynamic, interactive installation that alternates between the United brand name and a rotating series of international airport codes. This kinetic display acts as both art and identity, anchoring the space with motion and light while subtly reinforcing the airline’s global connectivity. It serves as a focal point that elevates the spatial experience beyond function into something immersive and memorable.
With integrated technology, sculptural lighting, ergonomic furnishings, and an overall commitment to performance-driven elegance, this design transforms the UnitedSM Club Fly into a modern sanctuary for travelers on the move—where time, space, and brand seamlessly converge.
