Tree House embarked on a mission to revitalize a well-known Tewksbury community landmark, infusing it with new life while preserving its sentimental value and history. Tree House, with a unique location-driven business model centered exclusively on in-house beverage sales, aimed to create another regional outpost that differentiated itself through novelty. This endeavor included groundbreaking elements like the introduction of the first-ever combined brewery, golf course, and restaurant facility in the region.
Global Design & Architecture Design Awards 2024
Second Award | Hospitality (Built)
Project Name: Tree House Greater Boston
Category: Hospitality (Built)
Studio Name: Bergmeyer
Design Team:
Joe Vecchione- Associate, Senior Architect
Jeff Ryan-Senior Graphic Designer
Hannah Friskey -Associate, Design P0ractice Leader
Angela Dewar-Associate, Senior Interior Designer
Stan Kubinski-Principal
Ariana Piacquadio-Graphic Designer
Maria Montas-Senior Designer
Area: Tewksbury, Massachusetts
Year: 2023
Location: 1880 Main St, Tewksbury, MA 01876
Consultants:
Bala Consulting Engineers
Boston Light Source
Buccacio Sculpture Services, LLC
Clean Beer
Colburn & Guyette
Electrosonic, Inc.
Metro Signs and Awnings
Orion Red
Simpson Gumpertz & Heger
Photography Credits: Flaunt
Render Credits: Bergmeyer
Other Credits:
Citywide Contracting, LLC
Embark on your adventure by entering the sprawling 26,000 sq. ft. Clubhouse, where your 1st stop is exploring the retail shop brimming with exclusive Tree House memorabilia or marveling at the one-of-a-kind “beer lift”. Next, indulge on refreshing sips while relaxing on the rooftop deck after a visit to the Taproom. Make your way outdoors and tee off at the beautifully maintained Course at Tree House. Hungry after a round of beer or putts? Treat yourself to an authentic New York/New Haven-style pie at the Tree House pizza kitchen, the perfect finale to a fulfilling day.
Tree House Greater Boston stands as a testament to the artful blend of heritage and innovation in adaptive reuse. Nestled within a post and beam construction, the building’s exposed wood beams and natural structure were lovingly retained. Outside, the entire facade cloaked in black delivers a bold statement to passersby. Inside, dark walnut millwork adds warmth and depth, complemented by custom graphics adorning the walls and bespoke area rugs underfoot. Drawing inspiration from the traditional elegance of golf clubhouses merged seamlessly with Tree House’s brand, the design palette juxtaposes charcoal walls with rich wood accents, punctuated by bursts of Tree House’s core beer colorway, and accented with blackened steel and copper detailing. The custom-designed matte black chandeliers, with their ethereal glass globes, bathe the space in a soft, inviting glow, completing this masterful symphony of texture, color, and ambiance. These customizations resulted in a space that seamlessly blended key brand elements into a unique and captivating hospitality environment.
Integrating a golf course into the brewery setting required a careful balance of existing flows and new experiences. By establishing a strong retail presence and multiple layers of customizations, visitors are met with a unique, cohesive experience that emphasizes the synergy between the two worlds of craft beer and golf. The project not only met but surpassed its objectives, emphasizing the maturity of the Tree House brand and its essence in this specific geography, all while weaving thoughtful design elements throughout—an embodiment of Bergmeyer’s Design Collaborative ethos.
