Mizzen + Main’s newest store represents the latest evolution of the brand’s retail experience. This concept introduces a fresh, forward-thinking expression of Mizzen + Main’s identity, developed from the earliest spark of inspiration through the final execution on site.
Rethinking The Future Awards 2026
Third Award | Retail (Built)
Project Name: Mizzen+Main SouthPark Charlotte
Category: Retail (Built)
Studio Name: Bergmeyer
Design Team: Catherine Keywan, Eric Kuhn, Eliza Steele, Meredith McKelvey, Christian Davies, Elanie Blais
Area: South Park Charlotte
Year: 2025
Location: Charlotte, North Carolina
Consultants:
ALU
CMG Construction Management
Reflex Lighting
Contractors
MB Solutions, LLC.
Photography Credits: Eric Kuhn
Render Credits:
Other Credits:
The design captures the brand’s distinctive balance between style and craftsmanship, blending precision with ease, much like its performance-driven apparel. Inspired by the rhythm of work to weekend, the space feels polished yet relaxed, professional yet effortlessly cool, ready for anything.
The material palette draws from timeless classics reinterpreted with modern twists: layered wood tones, a herringbone floor, and the brand’s signature deep blue anchor the store with quiet sophistication. Elevated textures and warm, intentional lighting create an inviting atmosphere that encourages guests to linger, because as Mizzen + Main knows best, the difference is in the details.
Conceived as a refined canvas for the product, the store’s architecture provides a subtle backdrop for the brand’s elevated essentials. A dedicated suiting zone introduces a moment of tailored focus, reflecting Mizzen + Main’s continued evolution, while the fitting room experience reinforces the brand’s emphasis on craftsmanship and care. Every touchpoint is designed to ensure guest interactions feel personal, purposeful, and unmistakably Mizzen + Main.
The result is a space that feels timeless yet forward-looking, a physical expression of Mizzen + Main’s belief that great design, like great style, should move effortlessly between worlds.
